the economics of advertising sucks, but it will suck a lot more soon
it’s a simple matter of supply and demand. Let’s do a thought exercise. 1. eMarketer forecasts that retail e-commerce will grow roughly 10% per year for the next few years. This means that the total...
View ArticleThe generalization that TV ads are more “helpful” than internet ads is simply...
In the following study published by Harris Interactive and Adweek Media, they show a chart which seemingly shows that TV ads are “most helpful” in making a purchase decision. If you were give the...
View ArticleSearch Ads versus Display Ads
UPDATED: April 10, 2012 AdSafe study shows that a quarter of display ads are never in view on publishers’ websites. And it gets worse from there — 41% never in view for content networks and 46% never...
View ArticleNative Ads Seen Outperforming Banner Ads Across Several Measures
Source: http://www.marketingcharts.com/wp/topics/branding/native-ads-seen-outperforming-banner-ads-across-several-measures-29298/ A study pitting native ads against banner ads has found the former...
View ArticleNative Ads Seen Outperforming Banner Ads Across Several Measures
Source: http://www.marketingcharts.com/wp/topics/branding/native-ads-seen-outperforming-banner-ads-across-several-measures-29298/ A study pitting native ads against banner ads has found the former...
View ArticlePharma’s Online Marketing Efforts Continue to Pay Off
source: http://www.marketingcharts.com/wp/direct/pharmas-online-marketing-efforts-continue-to-pay-off-30734/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink Online pharmaceutical...
View ArticleNative Mobile Ad Formats Seeing Strong Engagement Rates
source: http://www.marketingcharts.com/wp/online/native-mobile-ad-formats-seeing-strong-engagement-rates-36301/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink An analysis of mobile...
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